Radio service provider Abacast announced the availability of a cloud-based version of its Clarity Digital Radio System, a suite of streaming management tools.

Abacast CEO Rob Green said that the cloud-based version will provide customers “with the key benefits of cloud computing including reduced costs, easy and fast deployment.” They will not have to deploy any servers and will get automatic updates.

He added that Abacast moved to the cloud with the latest Clarity release “primarily to free up our product development resources to focus on product functionality that adds value.” Green stated: “With the cloud, our product team doesn’t have to think about building infrastructure to support fault-tolerance, auto-scaling, disaster recovery features, or monitoring, these services come ‘built-in’ to cloud services.”

According to Green the result is that radio customers can use a browser and Internet connection to create ad campaigns, traffic ads, forecast inventory and produce advertiser affidavit reports. “With the cloud, they can easily do this from virtually anywhere and with a variety of devices besides a PC, a tablet for example.”