Abacast Receives Ad Insertion Patent
technology developer and service provider Abacast said the
U.S. Patent & Trademark Office issued the company a patent for technology that
inserts ads and songs into Internet streams.
the technology is called “Content Injection System and Methodology.” An Abacast
release explained: “Dynamic ad insertion answers many of the
problems that broadcasters have had with some ad replacement systems where, due
to the different lengths of inserted and broadcast content, dead air or clipped
ads can result.” The company promised that its system produces “a seamless stream,
with the same superior quality consumers are used to with broadcast
CEO Rob Green said, “Broadcasters need the flexibility to dynamically serve a
variety of content types, including ads and songs, to their Internet audience
in place of their broadcast advertisements.”
Abacast the technology is applicable to mobile device use as well.