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Arbitron Cites User Commitment to PPMs
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Arbitron, saying its panelists are committed to PPM, passed along anecdotes about people who wear the Portable People Meter.
“Many of our PPM panelists go to great lengths themselves to live up to their commitment to carry the meter with them wherever they go,” the company stated in a press release.
In one household with seven people, everyone had a meter except a 4-year-old who was too young; Arbitron said the boy felt left out and “was so jealous of his sisters’ participation that it threatened to interfere with the family’s overall compliance” so the company representative sent the boy a fake meter and lanyard to make him feel “official.” The boy now “puts his meter on just like everyone else in the house,” Arbitron stated.
In another case, a woman planning a wedding told the company’s representative that she’d carry the PPM even during the big day.
“Surprised and curious, the representative asked how she was going to include the meter in her wedding attire,” Arbitron says. “Enthusiastically she replied: ‘I am going to clip it to my garter belt.’”
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