Kraze Is Crazy About AdsWizz
RED DEER, Alberta — In 2011, those of us at Kraze
101.3, a contemporary radio station owned by L.A. Radio Group, were searching
for a technology solution that would help increase and attract advertising
interest from local businesses. We wanted to find a partner who could help us
hyper-target audiences specifically residing near where our station is based.
|Click to enlarge
order to achieve this goal, we selected the AdsWizz Digital Audio
Solutions, a technology platform
that allows us to insert ads directly into each
individual end-user’s Internet stream to ensure our ads address every
One of the key benefits of working with AdsWizz is that their
technology enables us to seamlessly take advantage of ad replacement revenue
potential. In real-time, through the Targeted Ad Insertion feature built into AdsWizz Digital
Audio Solutions,over-the-air ads are quickly and
seamlessly replaced by local business advertisements and streamed on the
Internet to end-listeners through the StreamOn content delivery network that we
AdsWizz’s technology tools locate the right audiences based on
their gender, demographic and current location. As a result, whether they’re a
restaurant or car dealership, our advertisers can rest assured that their ads
are delivered to the right audience.
also appreciate that the platform allows us to serve different ad formats: video,
audio, display and even a combination of all three. In addition, we can offer
advertisers pre-roll and mid-roll capabilities and the ability to stream ads to
almost any device, includingiOS and Android.
technology also runs on top of prevalent streaming servers including Icecast,
Shoutcast, Wowza and Adobe Flash Media Server, and it supports popular audio
encoding formats such as MP3, AAC/AAC+ and Ogg.
We have also taken
advantage of AdsWizz’s Advertising Analytics capabilities, which have leveled the
playing field for us by giving a clear, holistic view of our listener-base. AdsWizz’s
real-time analytics reporting tools enable us to immediately analyze the
This is an incredible competitive advantage for us over other local
stations when it comes to attracting advertisers. It guarantees they will be
able to keep a pulse on how their campaigns are doing and whether there need to
be any changes in their campaigns to make them more successful.
Our advertisers immediately learn what their ROI is for each
station from their ad dollars they spend with us. Our advertisers are happy
with what they are finding out.
AdsWizz’s technology has been a great tool in attracting advertisers in
different verticals, especially in the auto and home-building markets. Those
that advertise with us are seeing their revenue increase with ad dollars they
invest with Kraze.
Bottom line, if you are looking to monetize your radio streams through
digital advertising, we suggest integrating AdsWizz Digital Audio Solutions into
your business model.
For information, contact
Alexis van de Wyer at AdsWizz in California at firstname.lastname@example.org or visit www.adswizz.com.
Radio World User
Reports are unpaid testimonials; they are intended to allow equipment users
to explain why they chose a particular product. Radio World
Product Evaluations, by comparison, are paid articles written by a
contributing reviewer, usually an engineer.