Music Industry Plants Its Pig
     
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The music industry, seeking to become more visible in its fight to get radio to pay a performance fee for copyrighted music, took its message to the NAB's doorstep this week.

The Radio Accountability Project — members of which include the Recording Industry Association of America, SoundExchange and the American Federation of Musicians — posed an inflatable 12-foot-high pig during a protest in front of NAB's Washington headquarters.

The stunt was timed to the launch of a new TV ad. RAP said its pig will visit the headquarters and top stations of radio corporations across the country over the next few months.

"The radio companies are being piggish by refusing to pay musicians for their work while big radio corporations make billions of dollars in profits," stated spokesman Mark Corallo. "The inflatable pig will showcase the most piggish radio broadcasters across America — like Clear Channel and Cumulus."

NAB spokesman Dennis Wharton described the five-person demonstration "a silly frat-boy stunt" that "represents a new low in a campaign of utter desperation" regarding the fate of the Performance Rights Act.

The broadcast trade association responded by providing sausage pizzas to the protestors, and suggested "they provide this food to the scores of exploited musicians who have had to sue their record label to recoup allegedly unpaid album royalties," according to Wharton, who says 256 House members and 27 senators oppose the performance rights fee.

NAB argues that the legislation primarily would benefit large record companies, not musicians, and would place a major financial burden on struggling local radio stations.

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So this is the end of music radio as we know it? And will talk become the dominate format! Only time will tell for sure, but it's clear there is more than one greedy stinking pig in this fight.. So will the real pigs please stand up! Hint, it's not the artists!
By Anonymous on 3/13/2010
I haven't chosen a side when it comes to this discussion. But right now I am leaning towards the radio... Radio may be evil, but they have been consistent. Radio does payout publishing royalties but they don't "artist" royalties. This has become an issue because the music industry has not evolved and is not making money. In the past labels have done everything they can to convince radios to play their music. (See “Payola”) Now labels are struggling economically and are biting the hand that feeds them. They chose to fight rather than evolve. (See “Napster” See “This Performance Act”) Let's take a moment to look at the Movie Industry, I went to see Alice the other day and asked the worker (16 year old girl, most likely an illegal downloader) if the movie was good. She said, "I'm waiting to see it at the iMax theatre." This perplexed me because... -She is most likely a computer user/torrent user. -She can go see the movie in 3D legally FOR FREE. (Because she works at a theatre) -She chooses to drive 45 minutes into Nashville to see it and pay 15 dollars for a ticket. Lesson: The movie industry adapted and found a niche to keep people paying for the experience. ?Back to the topic at hand, Labels are already robbing artist with 360 deals. Whose to say they don’t take these royalties?! They have robbed artist long enough and the new music industry will be giving the power back to the indie artist. It will be interesting to see if radio notices. My point is: The music industry is changing whether the labels like it or not. This performance act is just another attempt to keep the dated titanic business model afloat! Soon enough, Radio will be in the same situation as the labels. They are going to need to evolve. I talk about this and other topics at www.BandPlanning.com ?Thanks Robbie
By Anonymous on 3/11/2010

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