Customers visiting Spec’s Wines, Spirits and Finer Foods, a Texas-based deli, wine and liquor chain, might be excused if they think the audio feed they are hearing, “Spec’s Radio,” is a real broadcast station.

But Spec’s Radio is an in-house audio feed, aka a “private-label radio station,” modeled after a standard FM music station, complete with “commercial” breaks and DJs.

The feed is put together by RFC Media, a company of former broadcast radio pros who create customized “radio stations” for clients and then distribute those feeds via IP to Barix Exstreamer 100 IP audio decoders in clients’ stores.

In the case of Spec’s that feed goes to approximately 90 locations across the state; from Beaumont on the eastern border to El Paso on the western tip and Corpus Christi in the south to Dallas in the north. All of the distribution is via IP. Spec’s Radio is also streamed on the company’s website and via an iPhone app as well.

Barix noted the use of its gear in the installation. Pat Fant, co-founder and chief operating officer of RFC Media, told the company that Barix helps it “ensure our clients have continuous, uninterrupted service of a living, breathing radio station.”