At the 56th Cannes Lions International Advertising Festival, South African advertising South African advertising agency NET#WORK BBDO Johannesburg took the Radio Lion Grand Prix for its campaign promoting first-class travel on Virgin Atlantic Airline. The ads were produced by FIRST#LEFT Johannesburg and aired on 94.7 Highveld Stereo.

The series of 60-second ads each tell a story of “plain insanity” to oddly illustrate the idea of flying Virgin Atlantic Upper Class with “first class for a business class fare.”

The Gold, Silver and Bronze Lion winners, as well as audio and English-language scripts, are on the Cannes Lions festival Web site.