Who Says Radio Advertising Doesn’t Work?
There are those in other media who say radio
advertising may not be particularly effective. But don’t tell that to Hamilton
Equipment Services of Warrenton, Va.
Gleaned from a small story in The Washington Post: While Hurricane
Sandy raged in the area, a DJ for Washington-area country music WMZQ(FM)
offered to be a middleman for folks desperate to obtain a power generator and
those who had a spare one to sell. It wasn’t long before a Hamilton employee
called in to say the exurban equipment reseller had two-dozen newly arrived
generators for sale. First come, first served.
enough callers were taking dibs on the generators and Hamilton’s showroom
suddenly received a wave of walk-in traffic — all while Sandy’s wind and rain
continued to lash the area.