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Commentary
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Thought-provoking opinions by industry professionals and observers from the pages of Radio World.
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NUUF: Redefining ‘Religious Station’
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Hoping to Encourage a ‘National Chorus of Progressive Voices,’ It Applies for Non-Comm License
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by Mike Janssen, 8.01.2008
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Unitarians call their faith a religion, but their congregations often welcome atheists, agnostics and pagans as readily as Christians and Jews.
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Editorial: When Do We Stop Calling It New Media?
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Rebrand Radio as Just One Delivery Platform Within a Media Provider’s Market Presence
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8.01.2008
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This labeling goes well beyond semantics. In the media world, perception can have strong market impact, often stronger than the force of empirical analyses.
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Here Are a Few of My 25 Things
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by Paul J. McLane, 7.16.2008
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I hosted a Radio World webinar recently about news and trends of interest to engineers and managers. It was fascinating to put that project together. For those who couldn’t attend, here’s a taste of the topics that we discussed.
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Editorial: Don’t Wait for the Future
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In Support of an FM Digital Power Hike
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7.02.2008
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Radio must make the transition to a digital service, and at current power levels consumer acceptance may be too slow to retain the majority of our current audience in the face of competition.
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Radio 2020: Ill-Conceived and Doomed to Fail
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Glenda Shrader Bos Says the Campaign Might Actually Do More Harm Than Good
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by Glenda Shrader Bos, 7.02.2008
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Rather than reignite the medium and make a strong case for radio’s continuing relevancy, the campaign reinforces the negative stereotypes of radio that put us in this hole in the first place.
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Merger: Bad Idea, Then and Now
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by Paul McLane, 7.02.2008
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If a merger proceeds, maybe commercial radio groups should seek an immediate dramatic easing if not elimination of U.S. commercial ownership caps in each market. It’s no less ridiculous than this merger.
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Our Digital Edition Is Now More Powerful
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You Can Forward Content, Search Issues and Move Around the Issue More Easily
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by Paul McLane, 6.18.2008
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Now you can download each issue to your desktop or laptop. You can bookmark stories for future reference; you can print one or multiple pages.
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Editorial: Radio’s Days of Complacency
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Is Industry Building a Business Model for the Era of Mobile/Handheld Digital TV?
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6.18.2008
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Radio should be using this time to make its own service more valuable to consumers through a combined presence online and a dramatic “refarming” of the FM band.
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Radio’s Future Is Bright ... If the Suits Leave
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FCC Proposal to Expand FM Band, Coupled With an ‘Infusion of Soul,’ Would Boost Radio’s Prospects
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by Pete Simon, 6.18.2008
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The story of Arthur Lee is one tale of misery among many for artists and listeners alike, misery created by beancounters and cynics who have run radio into the ground.
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Thoughts on IBB and the U.S. Government’s ‘Media Mix’
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Shortwave Should Not Be an ‘Emergency-When-All-Else-Fails’ Medium, But Should Be Maintained and Expanded
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by George Woodard, 6.04.2008
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Most of the governments of the world the USG wants to reach are often somewhat hostile to the message, necessitating what has historically been called “cross-border” broadcasting.
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DOJ Got It Right on the Merger
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Decision Signals Recognition of How Competitive and Diverse Telecom Content Delivery Has Become
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by Maury J. Mechanick, 5.21.2008
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First and foremost, a black cloud of uncertainty hanging over the satellite industry since the proposed merger was first announced has begun to dissipate.
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Editorial: Consumer Awareness Is a Slippery Thing
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Let’s Not Fool Ourselves: HD Radio’s Marketing Campaign Has Not Yet Been Effective
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5.21.2008
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Now is the time to convert consumer awareness into purchasing action.
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Editorial: More Than Half Full
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A New Energy Floats to the Surface
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5.07.2008
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Overall, it has become clear to us that radio’s health and growth do not rely on any one tool or platform but rather on a willingness to be flexible, to try something new and not be afraid to fail at one project and then try another.
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Bits and Pieces Picked Off the Floor
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by Paul McLane, 5.07.2008
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Musings and mutterings, as I walked the floor of the NAB Show.
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SBE Offers HD Radio ‘Field Guide’
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Latest Books Include Tom Ray’s Offering Through SBE and Focal Press
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by Paul McLane, 4.23.2008
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This book is appropriate for engineers as well as managers.
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Free Local Radio: Time to Get Tough
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CEA Official Says That Instead of Panicking about Satellite, Stations Should Work Together to Make Signals Available Online
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by Dave Wilson, 4.09.2008
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Satellite radio is here to stay. Those who think they can throw enough regulatory obstacles in its way to make it fail and disappear are mistaken.
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Bill Ashley Turns a Career Page
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by Paul McLane, 4.09.2008
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Bill Ashley is one of those fellows who signs his e-mails “73” instead of “Best regards.”
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Particularly Now, You Ought to Go
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This Year’s Broadcast Engineering Conference Offerings Are Rich. I Hope Engineers Will Be There to See Them
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by Paul McLane, 3.26.2008
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What a shame to not take advantage of the exceptional educational opportunities offered by the convention.
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BBG: Nostalgia Doesn’t Get the Job Done
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Though Shortwave Remains Valuable, the Right ‘Media Mix’ Is the Only Way to Reach a Global Audience
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by Vincent Nowicki, 3.26.2008
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The Web supports a dynamic interactive with our audience, allowing us to get news and then share it with remarkable immediacy.
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AMBER Alerts Show Power of Local Radio
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Their Service to the Public Is Good for Radio Too, But Success Depends Upon Local Implementation
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by J.D. Freeman, 3.12.2008
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Named after Amber Hagerman of Arlington, Texas, who was abducted and murdered in January, 1996, the alerts have now been implemented in more than 115 communities.
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